Design is Thinking Made Warm
OUR STORY
Brand Introduction
ONEAGE “ONE” is taken from the Chinese homonym “玩” (play) and expresses the first day of recording the owner and the pet. “AEG” hopes that every “year” of the pet’s growth is spent in the company of the owner.
ONEAGE hopes that every pet and owner can play with each other and let happiness and companionship fill its every day.
ONEAGE means to let love go beyond words.
Brand Concept
Using clothing as a medium to graft the emotional sustenance of humans and pets, life is equal without distinction, joy, anger, sorrow, and happiness, ultimately return to “companionship”. Although language cannot transcend species, the tacit understanding and eye contact of long-term companionship can transcend race. The brand concept and purpose of “Play Years” comes from “companionship”.
People and “pets” live on the same earth, and naturally need to experience the four seasons of spring, summer, autumn and winter. Although animals’ thoughts are not as good as humans, their senses of the four seasons are more sensitive than humans. Dogs are even more so as animals that accompany humans and have intelligence. They can also feel cold and hot, and clothing can also most directly express a kind of friendliness and care of humans to them.
Expression from the designer
Designer’s self-satisfaction
I am particularly sensitive to colors, and I need more self-identification and self-presentation. I will overthrow myself and identify myself by designing clothes for my dog. It is simple, happy and easy to satisfy. People who like my designs are likely to share the same ideals with me
Be yourself
I am happy and sad, strong and weak, gentle and irritable, but no matter what, My pet ，it stays by my side. This feeling is not available when I am with people.
Listening and telling
Look at it and talk to it, it will listen quietly, look at its eyes as if it understands, and respond to you with eyes and actions.
It is also like looking in the mirror to see the needs deep in your heart. It is the medium to your heart.
The ultimate purpose?
Hahahaha, to put it in a big way, it is “world peace”
To put it in a small way, I hope that there will be kindness and warmth around me (life is equal)